Marketing Manager (Brand)
- Job ID:SAL011168
- Date:07/01/2008
- Location:Schaumburg, US-IL
- State:Illinois
- Degree:Not Specified
- Major:null
- Salary/Compensation:
- 0-0
- Job Types:
-
Product/Brand Management
Job Description
PepsiAmericas, Inc. is an anchor bottler and distributor of Pepsi and related beverages. We have operations in 19 states, Eastern Europe and the Caribbean with over $4 billion in annual revenues and 17,000 employees globally. We currently have an opening for a Marketing Manager-Brand in our Schaumburg Corporate Office. Functions of the Marketing Manager include the following responsibilities:
Assist in development of marketing plans including development of brand/package strategies and tactical plans to achieve company-wide targets.Plan, direct and lead field alignment on strategic brand, package and marketing initiatives in support of marketing plans and Category/Brand development.Develop full year marketing calendar.Drive Innovation and Promotional Programming through cross-functional processes.Develop launch strategies for Innovation.Scorecard performance against the key initiatives.Perform competitive analysis and opportunity gap assessments and provide corresponding recommendations. Basic Qualifications:
- Bachelors degree in Marketing or related field.
- Minimum 3 years of related marketing experience in the consumer products industry.
- Strong oral and written communication skills.
- Strong analytical skills and demonstrated ability to think strategically.
- Strong interpersonal, negotiation and influential skills.
Additional qualifications:
- Masters degree in Business or Marketing preferred.
- 3-5 years of industry experience preferred.
- External experience in an advertising and promotions environment, emphasizing broad marketing applications.
In return our employees enjoy a comprehensive benefits package that includes medical/dental, disability, paid vacation, tuition reimbursement and a dollar for dollar matching 401k. PepsiAmericas is an Equal Opportunity Employer.
(201313)
