Job Description
Overview:
Responsible for achieving annual sales objectives consistent with corporate volume and profit budgets. Plans and executes to meet volume, distribution and pricing objectives. Initiates and develops volume at key customers. Ensures appropriate resources are available to implement and successfully execute Custom Culinary® programs and products.
Duties & Responsibilities:
STRATEGIC PLANNING
Provides input in development and implementation of strategic plans to meet organizational goals. Develop and implement customer strategies and service tactics reflective of market place and customer requirements.
Active involvement in sales forecasting activities and set personal performance goals accordingly.
SALES / VOLUME & MARKET PLANNING
Manage distribution, volume, pricing and operator coverage to meet established objectives.
Represents company at trade association meetings to promote product.
Delivers sales presentations to key clients.
TRADE SPENDING & BUDGET CONTROL
Manage trade spending and SG&A within budget and profit goals.
Assess impact of marketing programs and spending, if appropriate make recommendations and changes.
CUSTOMER DEVELOPMENT
Penetrate key distributor and Operator customers by broadening product line.
Develops strategic initiatives to achieve and maintain competitive advantage.
Make regular sales calls to develop and maintain relationships.
Act to negotiate and close deals.
Evaluate product and service marketability in terms of customers’ needs.
Coordinates liaison between sales and other sales related units, Distributors, Brokers.
Monitors and evaluates the activities and products of the competition.
Active involvement and communication with product research activities.
Make regular sales calls to develop and maintain relationships.
Work with marketing, sales support, telesales and others to establish a communication path with the customer to ensure sales opportunities for products and services.
ADMINISTRATION
Analyze, recommend, and control expenditures to conform to budgetary requirements.
Assists other departments within organization to prepare manuals and technical publications.
Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.
Manages administrative functions including, information request, competitive intelligence, results tracking and analysis, deduction management, sales reports.
SUPERVISORY RESPONSIBILITIES
Manage sales team and personnel in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
Requirements:
Bachelor's degree (B. A.) from four-year college or university and five or more years related experience and/or training.
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