Sara Lee Corporation

• Job ID:04570
• Date:11/21/2008
• Location:Chicago, US-IL
• State:Illinois
• Degree:Not Specified
• Major:null

Salary/Compensation:

0-0

Job Types:

Product/Brand Management

• Develop and implement the marketing objectives, strategies, and the long range and annual plans for assigned categories reflecting overall corporate goals.
• Manages budget and MAP spending for assigned product responsibility.
• Monitor performance measurements to ensure sales volume, share and profit objectives are accomplished.  Recommends and implements corrective actions.
• Act as liaison with all other corporate functions to ensure adequate corporate resources are applied to categories to meet goals and ensure product quality is maintained while striving to become the low cost producer.
• Creatively identify opportunity areas for growth by effectively using market research and competitive intelligence.
• Develop meaningful consumer positioning for all assigned product lines that creates added value versus competitive and effectively communicate product advantages to consumers.
• Manage the development and introduction of new products in cooperation with New Business Development group and R&D to provide a full line of differentiated products, each meeting target consumer needs and offering the highest competitive value.
• Work hand-in-hand with the sales organization to ensure corporate objectives are met and that our strategies and programs are effectively implemented.
• Direct advertising agencies and other suppliers in the development and implementation of marketing strategies and programs, gaining maximum value from MAP expenditures.

• Minimum education is Bachelor’s degree; MBA preferred.  Minimum 4-6 years marketing experience in consumer package goods.
• Demonstrated knowledge and understanding of marketing and finance, proven track record in managing and meeting volume and profit targets through creative marketing of existing lines, and new product introductions.

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