Job Description
Company: McCain Foods USA
Job Title: MGR, INTEGRATED MARKETING
Location: Lisle, IL, 60532
Job Type: Full Time
Salary: Salary commensurate with experience
Description:
JOB SUMMARY:
Responsible for the consistent delivery of relevant business information to targeted operator segments and distribution channels supporting profitable growth and consumer sales. Establish more direct strategic contact and linkage between business management, sales, and integrated marketing in support of business growth.
PRIMARY RESPONSIBILITIES:
• Partner with cross-functional team leads (Brand Marketing, Customer Marketing, and Sales) to drive best-in-class integrated marketing communication strategies.
• Responsible for executing a promotion planning process that communicates and delivers business solutions to targeted operator segments and distribution channgels maximizing promotion program ROI.
• Lead trimester promotion process (10/6/go) with brand teams, customer marketing, and sales to insure marketing programs are aligned with business plans, designed to achieve program objectives, and delivered on schedule.
• Provide support to business teams on Loyalty Program development and execution.
• Develop operator profile database in support of building customer "intelligence" and " intimacy”.
• Insure the consistent execution of McCain Real Value for You messaging across all channels, communications, and materials.
• Working with Brand Marketing and Customer Marketing develop and execute on-line and off-line channel/segment communications that drive McCain appetizer and side sales across targeted foodservice channels.
• Responsible for the coordination of individual functions within Integrated Marketing in support of business initiatives.
• Manage one direct report.
EXPERIENCE REQUIRED:
Bachelor’s degree in Communications, Integrated Marketing, or Marketing. MBA preferred. Minimum 5-7 years integrated marketing or marketing management experience. Loyalty program management and Foodservice marketing experience preferred.
Working knowledge of how to market to various foodservice segments including noncommercial (schools K-12, college & university, healthcare) and commercial (casual dining, independent restaurants, regional and national chains) a plus. Excellent verbal, written, and interpersonal communication skills. Demonstrated organization, leadership, project management, and people management skills. Strong analytical ability. Working knowledge of Microsoft Word, Excel, Powerpoint etc.
Benefits:
McCain Foods USA (McCain) places a good deal of importance on the well-being of its employees. This is demonstrated by the competitive and comprehensive benefit programs offered to its employees and their families. Benefits include: Medical, Dental and Vision plans, Retirement Plan, Life and Disability Insurance, Paid Time Off Programs and much more!
McCain Foods Limited is an international leader in the frozen food industry, employing more than 22,000 people and operating 55 production facilities on six continents. A privately-owned company headquartered in Florenceville, New Brunswick, Canada, McCain generates annual sales in excess of C$6 billion and is the world's largest producer of frozen french fries and potato specialties. Our product offering also includes desserts, pizza, oven meals, entrees, juice, appetizers and vegetables, which can be found in thousands of restaurants and supermarket freezers in more than 150 countries around the globe.
McCain Foods entered the U.S. market more than 30 years ago and is a leading supplier of frozen potato and snack food products for the foodservice markets (including major national food chains). McCain also supplies retail grocery chains with both McCain and private label potato products. Today, McCain is focused on “building America’s best food company.” This focus incorporates the extension of McCain products into new areas, including desserts, fire-roasted frozen fruit and vegetables and dough enrobed entrees and snacks. McCain Foods USA, headquartered in Lisle, Illinois, employs 4,500 people and operates production facilities in Illinois, Maine, Washington, Wisconsin, Idaho, New Jersey, Nebraska, California.
The McCain working environment is just like our products – high quality. People with passion are the key to our success – passion for continuous improvement, for teamwork, for learning and for delivering results. We are industrious, imaginative and entrepreneurial…one team hungry for change, striving for excellence in all that we do. We value diversit![]()
y – in people, in thoughts and in ideas. If you value a family environment grounded in honesty, integrity and respect, then you might just fit right in.
Grow with Us.
