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Bud Palmer Personnel

Media Director
How to Apply for this Job
Company: Bud Palmer Personnel
Contact Name: Bud Palmer
  1. Email your resume (Click Here)

  2. Phone: 727-391-7031

Use one of the above methods to apply for this job.
  • Job ID:
  • Date:06/10/2008
  • Location:
  • State:New York
  • Degree:B.S./B.A.
  • Salary/Compensation:
    $140,000 - $160,000 + 15% bonus
    Job Types:
    Advertising Manager, Director/VP Advertising, Media Planner
Job Description
+ Provide thought leadership and strategic direction to the brand management team in planning and buying media for all brands across traditional (tv, print, ooh) and non-traditional (digital, web, etc.) mediums to include: Developing and leading media strategies that leverage the brand benefits as well as key entertainment and sports assets. Managing our media agency and pushing their thinking continually in order to get the most creative and efficient buys possible.

Working cross-functionally within the company to create and package content around our events, and work to secure distribution with tv networks, cable, etc. Identifying, evaluating and recommending specific media outlets and opportunities based upon trends, relevant ratings data, market conditions, etc.

Requirements: + BA/BS in business, marketing or related field + 15+ years of experience in media planning and buying + Strong media skills in tv (cable), print, ooh, as well with the digital media landscape + Previous experience working on lifestyle/image brands (sports & entertainment skills a must) + Strong analysis, strategic thinking, creative thinking, team leadership, planning, organizing, problem solving skills. + Known to hustle…this is a director role, but expect to get your hands dirty.


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