Millions of times a day in over 80% of American households, consumers reach for Pinnacle Foods brands. We are a leading producer, marketer and distributor of high-quality branded food products, many of which have been trusted household names for decades. Headquartered in Mountain Lakes, NJ, our $2.6B business employs more than 4,500 people in 19 sites around North America. We are a leader in the dry and frozen foods segments and our brands hold the #1 or #2 market position in 9 out of 12 major category segments in which they compete. Our brands include Duncan Hines, Aunt Jemima, Lenders Bagels and Vlasic just to name a few.
SCOPE OF POSITION:
The Brand Manager will be responsible for day-to-day stewardship of the brand including all aspects of marketing, planning and implementation to drive brand growth and build brand value.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Includes the following; other duties may be assigned.
- Advertising creative development and implementation; agency management
- Creation and implementation of consumer promotion program
- Lead close-in new product development and work with innovation team in identifying breakout
innovation opportunities
- Analysis of syndicated and shipment data, including analysis of competitive trends
- Authoring of the annual Brand plan
- Management of the Brand P&L
- Presenting plans to key stakeholders, brand VP, CMO, Senior Leaders and Field Sales
- Attend key Customers calls when appropriate
- Manage the development of one or more direct reports
- Forecasting
- Budgeting
SUPERVISORY RESPONSIBILITIES :
Potentially 1-2 Associate Brand Managers/Brand Assistants
QUALIFICATIONS:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- 3-4 years Brand Management experience, preferably within the CPG industry
- Fundamentally sound marketing skills with very strong business and financial acumen
- Creative, conceptual, imaginative and yet practical and analytical enough to solve day-to-day
problems
- Comfortable presenting to Senior Management and large groups at Sales meetings
- 5-10% travel
- Demonstrated bias for action and proficiency in project management skills, data analysis, budget
management
- Ability to translate a strategy or concept into marketing programs that drive product availability
and accessibility in branded consumer communications
- Strong interpersonal, communication, influencing and analytical skills
EDUCATION:
- MBA Required
- BS in Finance, Marketing or Business
EXPERIENCE:
- Professional experience within packaging/consumer products industry preferred.
SKILLS/PROFICIENCIES:
- Familiar with IRI, Nielsen data, Homescan Panel, Spectra
- Proficient in Microsoft Word, Power Point and Excel.
- Strong analytics, ability to synthesize large amounts of data and develop fact-based action
plans
- Ability to lead and motivate a team, drive cross-functional alignment and results, and prioritize
activity
- Detail oriented, organized, reliable and resourceful professional with practical experience and
understanding of marketing processes.
- Ability to work independently, multi-task and prioritize under pressure and within tight budget
constraints
- Ability to present, persuade and build relationships across all levels of the organization
- Ability to motivate, develop and lead direct reports
Pinnacle Foods Group LLC, is an Equal Opportunity Employer. All openings will be filled based on the qualifications without regard to race, creed, color, sex, age, national origin, sponsor, marital status, disability, or status as a disabled veteran or as a veteran of the Vietnam Era. All applicants are invited to complete the Affirmative Action Supplement.
