Daymon Worldwide

Becoming a Daymon Worldwide associate makes you a partner in a business that is, at its core, about people.  Our original mission was to serve our partners worldwide as brokers of their private brand products.  Today, we have broadened our focus to encompass not only our private brand heritage, but a view that we optimize our value through a portfolio of solutions and services focused on building brand equity and growing share for our retail customers and supplier partners. Daymon is a network of strong, trusting relationships between our associates, our supplier partners and our retail customers.

Primary Responsibility

The Marketing Manager will work with Brand, Category Managers and Corporate Marketing to develop marketing communication activities within the Own Brand program including, marketing plan development and execution, in-store communications, assists in strategic marketing planning and coordinate the implementation of programs with various stakeholders.

Key Job Responsibilities

• Work with Corporate Marketing, Brand Management, Divisions, and Merchandising to develop and execute brand building strategies for Own Brands
• Work with Corporate Marketing, Merchandising and Format to develop consistent in-store Own Brand communication
• Monitor financial performance and ROI of marketing activities
• Develop briefing materials to for each marketing initiative to disseminate to internal stakeholders and generate a plan for executing each event
• Ensure consistent consumer brand messaging: across all assets -- product, package design, media channels, in-store devices, point of purchase material, newsletters, handouts, digital/e-commerce, and apparel
• Collaborate with Brand team to ensure appropriate research plans are in place to provide an understanding of the consumer, brand development opportunities, perceptions about the Own Brand programs, and brand building efforts
• Work with our retail customers Marketing and/or Advertising departments to implement own brands into overall efforts in sales building and promotional activities, theme and community events, and food-related events
• Work with Brand Team to support specific brand plans for categories

Requirements

• 4 Year College Degree Required, MBA preferred
• Minimum 5 years experience in consumer/brand marketing, advertising or marketing creative development for a CPG, retailer or consumer driven organization.  Prior on-site retailer experience strongly preferred
• The candidate must be able to interface and collaborate amongst multiple internal and external departments and work effectively with minimal supervision and support staff.
• Strong communication written and verbal skills
• Strong presentation skills
• Strong analytical skills
• Prior proven experience to manage multiple projects simultaneously
• High proficiency with computer skills, specifically Excel, Word and Power Point
• Prior experience working with syndicated data is preferred
• Ability to travel independently