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General Wine & Liquor Co

Address:
373 Victor Avenue
Highland Park, MI 48203
Phone:
313-867-0521
Website:
http://www.gwlc.com
Company Information:
Syd Ross founded the General Wine & Liquor Company in July 1978. Since that time, the company has continued to grow into Michigan's largest wholesale distributor of wine and spirits.

A career in the wine and liquor industry is one of the most diverse and rewarding opportunities in all of the sales industry. Consumer products reflect the trends of many social and economical factors. An individual, along with the organization they are a part of ,must have the ability to adapt and respond to the current market trends. The individual and organization that best accomplishes this will continue to grow and be successful. People who are succesful in the wine and liquor industry have exhibited a great deal of self-motivation, self-discipline and a willingness and desire to learn and succeed. Successful representatives also have the ability to:

1. Develop relationships with customers
2. Analyze and react to competitive trends in their territories
3. Develop consistent call procedures and arrange facts and figures to develop strong sales presentations

The candidates that exhibit these traits are the people that General Wine & Liquor Company is seeking.

The career path to successful sales management starts with the sales representative position.

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