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New Belgium Brewing Co.
- Address:
- 500 Linden Street
Fort Collins, CO 80524 - Phone:
- 970-221-0524
- Website:
- http://www.newbelgium.com/
- Company Information:
-
Our Story begins in Belgium not so long ago with our protagonist- a young American electrical engineer and homebrewer- biking his way across Europe.* Inspired by Belgian brewers' impressive pallet of ingredients (everything from lime leaves to raspberries are fair game) Jeff Lebesch returned to Colorado and began knocking out batches of Belgian-style homebrew. His first two creations- a brown dubbel named Abbey and a remarkably well-balanced amber he named Fat Tire in honor of his trip- scored high marks with friends and relatives. People loved the earthy undertones and estery nose of Abbey. They reveled in Fat Tire's biscuity balance. In fact, folks loved everything about that beer- except the name."'Fat Tire'?" they wondered aloud, "that's just goofy." Jeff smiled politely and carried on.
Jeff and wife, Kim Jordan, decided to take their basement brewery operation commercial in 1991. Being the deep-thinking, quiet type – Jeff looked to the gregarious Kim to be his marketing arm (and local distributor, bottler, sales rep and Mom to their kids). “We had a neighbor paint watercolors that we printed up as beer labels,” Kim reminisces. “Jeff would brew, we would bottle together with some help from our son, Zack, then I would call accounts and deliver the beer. I’d get a lot of friendly ribbing pulling up in my station wagon full of beer next to these 16-bay Budweiser trucks."
Soon Kim, Jeff and a blossoming crew outgrew the basement operation, then overf
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