The Weetabix Food Company has been creating delicious breakfast cereals since 1932, using only the finest ingredients. Our headquarters in the UK is part of a 75 acre site in Kettering, Northamptonshire.
The business has expanded significantly and now employs over 2,000 people around the world. Weetabix is the number one cereal brand in the UK and the company is the second largest branded cereal manufacturer in the UK by volume. The company is also the second largest manufacturer of private label cereals for retailers in the UK. Our unique range of breakfast cereals isn’t just popular in the UK either – we also export to over 80 countries worldwide, from the Middle East and South America to Europe and South East Asia.
Weetabix North America (WNA) manufactures great tasting, simple, wholesome and nutritious cereals and snacks. Our business strategy is to continue or strong market position in the private label and food ingredient businesses while we grow our sales in the branded products market.
The WNA Branded businesses are comprised of four major brands: Barbara’s, Weetabix, Alpen, and GrainShop. Barbara’s products are the original great tasting, simple, wholesome and nutritious line of cereals and snacks in the U.S. Weetabix is a well-known brand in Canada with growth potential in the U.S. Alpen is a popular Mueslix cereal in both the U.S. and Canada. GrainShop is one of our Canadian cereals with untapped potential.
We currently employ approximately 500 team members. WNA is comprised of three locations that are aligned as one organization with common goals. We strive to provide the market with products that are universally recognized as trustworthy and authentic. The locations that make up WNA include:
Weetabix North America Headquarters – Marlborough, MA
The WNA headquarters offices were established in 2012 and serves as a base for our Executive team, Procurement, Sales, Marketing and Finance.
The Weetabix Company Inc. – Clinton, Massachusetts
Purchased in 1981 from VanBrode Milling Company, Weetabix Clinton is currently focused on private label cereal manufacturing and ingredient supply.
Weetabix of Canada Ltd. – Cobourg, Ontario
Established in 1978, Weetabix Canada manufactures cereals for the Canadian and U.S. markets. In addition to the company’s own popular brands of Weetabix, Alpen and GrainShop, it is the cereal manufacturer of Barbara’s brand and those of major grocery retailers throughout North America.