Company News

Flowers Foods launches its Tastykake Scoop Shop product line

Partnering with Bassetts Ice Cream to debut new Cookies and Creme Mini Donuts

Tuesday, March 19, 2019

Thomasville, GA-based Flowers Foods has launched its Tastykake Scoop Shop product line, after a recent partnership with Bassetts Ice Cream. Cookies and Creme Mini Donuts have debuted as the product line’s first flavor.

The Tastykake Scoop Shop product line features ice cream flavors in a snack form, starting with its Cookies and Crème Mini Dounts. This April, the company plans to launch a new Mint Chocolate Chip Cookie Sandwich, featuring mint chocolate chip flavor with a creme-filled cookie.

According to Flowers Foods, “leveraging trends in the snacking category, Tastykake Scoop Shop explores the crossover of two sweet snacks by borrowing flavor and forms from different categories. The new treats create a fun snacking experience that ice cream and sweet snack lovers will appreciate.”

"The Tastykake team cannot wait to share the Scoop Shop line with our sweet loving fans. For more than a year, our bakery team has dedicated themselves to developing this line to help ‘Make Happy Happen’ for our consumers, and we think we've found recipes that do just that. Consumer insights helped dictate what ice cream flavors and snack items to include in the Scoop Shop line ensuring the most enjoyment for our fans," explained Ashley Hornsby, Tastykake Brand Manager.

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