Dillon, Montana-based Great Harvest Bread is trying to make it easier for consumers to get its products, launching several initiatives, including a mobile app, online ordering in select locations and the testing of home bread delivery.
The company announced each of its independently owned whole grain bread bakeries will have control on using the app to localize marketing efforts with customizable app templates. Examples of the customization include pre-made templates to offer double-points Tuesdays and free cookie offers.
“From our initial testing prior to launch, we already saw a high redemption rate and the average ticket price increase. We’re encouraged and believe our franchisees who know their customers best will continue to embrace the mobile app for the multiple and mutual benefits. The app allows franchisees to more accurately market and communicate to their repeat customers and gives the fan base what they deserve: easier access to what they love and rewards them for their loyalty,” stated Mike Ferretti, Chief Executive Officer of Great Harvest Bread.
According to the company, 30 Great Harvest Bread bakery-cafes have implemented the mobile app, with 70 locations expected to roll out the app within the next few months.