Richmond, Virginia-based AMF Bakery Systems has appointed master baker, Ralf Hartfiel, as new Regional Account Manager for the western United States and Canada. He will be responsible for the development of business opportunities for AMF Bakery Systems as the company expands its laminating, sheeting and depositing solutions.
“Ralf’s experience in the industry is a great addition to the expansive skillset of our North American team. As we focus on developing wider product portfolios around artisan products for our customers, his expertise as a master baker will help drive the success of our sheeting and laminating applications,” stated Blake Millard, Director of Sales for the United States and Canada at AMF Bakery Solutions.
Prior to joining the AMF Bakery Systems team, Hartfiel spent over 20 years in bakery consulting and sales and has also trained as a master baker in Germany.